When women want to advance professionally, they essentially build a VISIBILITY BOARD, which is a trusted group of key people that is similar to a board of directors who mentor and sponsor them until they succeed. A person on his/her own is unlikely to have the knowledge,…read more

VICE PRESIDENT OF SWIS-BELHOTEL INTERNATIONAL MOVES UP THE RANKS IN HOTELIER MIDDLE EAST’S POWER LIST 2016   For immediate release                                                                                 …read more

By Shereen Shabnam   Regional carriers such as Emirates and Etihad Airways thrive on the luxury travel habits of GCC travellers and Amadeus, a leading provider of advanced technology solutions for the global travel industry reiterated this recently.   According…read more

JetSmarter, the world’s leading private jet company launches new and exciting promotion this month of for non-members exclusively in Kuwait.   The leading private jet company is offering complimentary* seats on one-way private-jet flights from Kuwait to Dubai…read more

Assia Riccio aspires to be the region’s leading influencer and role model for women advancement in hospitality and is dedicated to building a business that does good through hospitality. We meet her to get insights into her past, her new venture and her aim to evolve…read more

Emirates Green Building Council (EmiratesGBC) is an organization that promotes and educates industries on green issues in the built environment and it is the official body for the UAE endorsed by the World Green Building Council.   In an independent forum aimed at…read more

“Agency - Client Relationship Deteriorates” Personal Outlook – by Zeina Akkawi Dubai-United Arab Emirates   After a fair positive 2015, the client/agency motivation and dynamics has hit a barricade with the number of agencies recording relationship…read more

By Shereen Shabnam Entrepreneurship has spurred an increasing number of people to work from home or start up their own business, especially expats who now have access to multiple free zones allowing them to fully own their businesses. Most expats opt for a Freezone license…read more

Building brands through celebrity and digital influencer endorsements remains a powerful communication tool for firms. Choosing the correct spokesperson is a big decision for any brand and needs to be carefully considered as they can either boost or tarnish a brand’s…read more

Tailor-made strategic marketing is essential to a company’s success. When competing against large organisations, small businesses often struggle to keep up without spending substantially on marketing and PR.   There are a however numerous proven tactical things…read more