Emirates NBD wins ‘Best Mobile Banking Experience’

Shereen Shabnam

At the recent Smart Cards & Payments Middle East Awards 2016, Emirates NBD was awarded ‘Best Mobile Banking Experience’ for its superior mobile app, reinforcing Emirates NBD’s strides in the digitisation of banking.


I am the first to admit being traditional and still like going to the bank to do transactions face to face but the convenience of being able to do payments remotely is becoming far more attractive. Especially these days with the heat and the traffic so I have downloaded the App following the rave reviews.


The bank’s mobile app was recognised for its widely used services including Biometric Login and transactions app via ‘Smart Touch’ capability, using Apple’s Touch ID and Samsung’s Fingerprint; Mobile Queuing facility which allows customers to obtain a token for their branch transactions via the app, even before arriving at the branch, thus significantly reducing waiting time at the branch; Mobile Cheque Deposit, a first of its kind facility in the region, that enables Private Banking and Priority Banking customers to deposit cheques simply by capturing an image and uploading it remotely on the app; the popular DirectRemit fund transfer platform for remittances within 60 seconds to India, Sri Lanka, the Philippines, Egypt and Pakistan;  the innovative Shake n’ Save impulse savings app; and mePay, the bank’s peer to peer money transfer service, among others.


Emirates NBD’s mobile banking app is consistently ranked #1 in the Finance category in UAE App Store, with an average of 4.5 stars/5 stars in customer satisfaction and over 750,000 downloads. The app is available on all major operating systems including iOS, Android, Windows and BlackBerry, both for smart phones and tablets.


Now in its seventeenth year, the Smart Cards & Payments Middle East Awards was recently held in the Armani Hotel Dubai. Winners were selected from a stringent evaluation process with nominations from over twelve hundred companies spanning the Middle East, North Africa and Central and South Asia.



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